Video: The Mindset of Getting Listings and Real Estate Prospecting

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Developing the Mindset of “Getting Listings” in Real Estate starts with taking Responsibility for Prospecting. We Prospect Daily; at least 5 to 6 times a week. We MUST make time for it and have a proper Playbook to execute on becoming a Go-Getter; rather than being stuck in the Order-Taker ‘Wait and See what today will bring…’

In this 53’ Video I share an Approach to developing The Getting Listings Mindset. I recommend that you watch it with this Handout and fill-in the Blanks so you can retain a lot more than simply watching it.

Video: The Mindset of Getting Listings and The 2023 11-Week Intensive Real Estate Training Boot-Camp

Consider Subscribing to my YouTube Channel. Here are some of the Ideas I shared during the Live Webinar:

Current Market Conditions: 2 Major Head Winds Facing the Industry: Interest Rates at 23-Year High; Last time they were this high was Dec 2000. They were at an All-Time Low Dec 2020 during the Pandemic. And, Buyers’ Agents MUST Learn to Collect their Own Commission and Not expect to be compensated from the Listing Side.

But… The “Biggest Head Wind” the industry has struggled with for Decades is… “Less than 3% of Real Estate Professionals Prospect Daily.” Those who Prospect 2 hours minimum a Day; Day-In and Day Out; are at the Top of this industry. We Can Do something about this…

Current Market Conditions: In a Normal Year, the 5 Million Homeowners who Sell are divided between 70% with “Must Motivation” to Sell and about 30% with “Lifestyle Motivation” to Sell. Example of “Lifestyle Motivation” to Sell: “Honey, the other side of town has nicer parks and shopping; and we would be closer to our Church…” If you currently have a Mortgage below 5%, closer to 4%, and you know that Mortgage Rates right now are over 7%; you will probably say: “Let’s look later…”

Examples of “Must Motivation” to Sell: A Job Promotion to another State; A Looming Retirement; A Major Illness; Death in the Family; Divorce (700K per year); Loss of Income; Marriage; Money Problems; Major Money influx, etc.

Here is another look at it: 1.6% of the 5.4% National Turnover is Lifestyle Selling. Or, if you picked 500 Homeowners at random; 27 Homeowners will Sell (5.4%) every year, of which 8 or 9 out of 500 “Lifestyle Selling” and the other 18 or 19 “Must Motivation Selling.” In 2023 Lifestyle Selling has grinded to halt but will start resuming towards end of year.

A “Production Mindset" is a way of thinking and Approaching your Business that Prioritizes Activities, Time-Blocks, Productivity, and Results. It's about Taking Ownership of one's business, setting Clear Accountable Goals, and focusing on achieving them through Repeated Implementation, Tracking, Discipline, and Collaboration.

Learning the Business of Real Estate is Important - but it is the Decisions you make that’ll generate the Activities that drive the Results you Deserve. Sometimes we have it backwards; we think Knowledge comes first then Decisions are Made. In this Career there are some Decisions that must be made first in order to Acquire the Right Knowledge for Success.

Listing Decision: “I am a Listing Agent!” -- I am wired to work with Sellers first - NOT just Buyers. [Learn about the 2023 Real Estate Boot-Camp!]

In our industry we tend to push the learning to deal with Buyers (when Agents are New) and postpone the Prospecting for Listings. It tends to make our Agents become Order-Takers rather than Go-Getters.

Your Hours: 2 to 3 Hours of your Day should be run with Absolute Discipline; No Excuses; No Distractions; and No Negotiation. The rest of your Hours can have some Madness mixed in. The Disciplined Hours are for Prospecting; Follow-Up; and Money-Making Activities.

We Ask… “I will Ask for Business Daily!” Making time to shake the Bushes Daily is first a decision; then the Time-Blocking of Activities follows. Remember we are Advisors NOT Salespeople; We make ourselves available to our Homeowners to answer all of their Real Estate Questions.

Understand “No”: “Resolve that Hearing ‘No’ is NOT Personal; and a Normal Part of Business!” The Fear of Rejection ruins the Career of many Agents; they think that when someone says No to them, they are being Rejected… No means “Not Now” -- it isn’t personal; Real Estate is a ‘Numbers Game;’ We Go through the No’s to get the Yes’s We Deserve.

Database: “I will Organize my Contacts with a Proper Real Estate CRM!” Building a Strong Database is the Ultimate Goal. Some call it a Book of Business; some call it a Referral Database. A Good CRM Must Sync your Contacts with your Phone. Take Classes on Ranking, Scoring, Categorizing and Attaching Statuses.

Farming: “I will establish a Farm Area and Brand myself in it to Get Listings!” Farming an Area, Neighborhood, Subdivision, so you become the Go-To Local Realtor is often overlooked by a lot of our Agents. We must teach them to brand themselves Locally and with Non-Salesy Canvassing Techniques that help them build a Long-Term Pipeline of Sellers.

Scripts: Put together a Booklet, Binder, or a Box of 3by5 Cards of Scripts. At first, you will be given Scripts to learn; then you will start tweaking them to match your Personality; and finally, they will become your Go-To Conversion Tools. Scripts are useless if they are not practiced; the simplest scripts are usually the hardest to master. Your Scripts will become your Money-Makers.

Me-Time: “I will Maintain a Healthy Growth-Focused Mindset!” It is one of your Most Important Responsibilities. Healthy Mindsets Navigate Stress Properly; Overcome Challenges Quickly; and Never Blame the Market for their Shortcomings. Meditate; Pray; Affirm; Take Time Off; Surround yourself with Good People; Exercise; Practice Gratitude; and Do Good Work for the Sake of it!

Boot-Camp Details, Video, Flyers, and more visit: https://www.yeskeytraining.com/2023-real-estate-boot-camp 

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

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