Mid-Year Reset: Strategies to Recalibrate and Re-Ignite Your Real Estate Goals

As we hit the midway mark of 2024, it's time to Re-Ignite Our Goals and get back On Track. Real Estate can be a tough industry, and the summer months often bring a sense of lethargy. The heat, the distractions, and the sense of a long year already behind us can make us feel off our game. But what sets you apart as above-average professionals is your Mental Toughness and Resilience. Whether you've had a great first half or faced challenges, now is the time to recharge and push forward.

Reflect and Recalibrate: First, whatever feelings you are having are natural. It's normal to feel frustrated or burnt out a bit this time of the year. The Real Estate Industry has seen its fair share of News and Changes this year, and it's easy to let those external factors influence our mindset. However, it’s crucial to Recalibrate and Not let these feelings dictate your goals. We can't change the past six months, but we can fine-tune our approach for the next six.

Activity Creates Reality: Remember, Activity creates your Business Reality. Knowing what you want to achieve is only the beginning; Taking Action is what generates results. Decide today that you will control your actions. Focus on what you can control: your Prospecting, your Follow-Ups, and your Daily Routines. Don’t worry about the noise about the market, the news, or the economy - Focus on your actions.

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Consistent Prospecting: Consistency is key in Prospecting. The agents who regularly ask for business are the ones who succeed. It’s not about being the smartest or having the most information; it’s about constantly reaching out. Dust off your prospecting plan, get a coach or mentor, or join one of my Intensive Boot-Camps if you need a push. Whether you know what to do and need motivation or need help prioritizing your tasks, taking action on your Prospecting is vital.

Work the Plan: If you have a plan, Work It. Don't fixate on immediate results. It’s rare to get a listing from a single call. It often takes 10, 15, or even 20 calls to secure an appointment. Dedicate at least 30 minutes a day to generating new business. Call people you know, reach out on social media, or use a list provided by your brokerage. Afterwards, take a break to recharge.

Spend another 30 minutes on Follow-Up Calls. Just because someone hasn’t responded doesn’t mean they’re not interested. It’s Your Responsibility to follow up. Finally, spend 30 minutes working your sphere of influence and referrals. Engage with your community, Face to Face, whether through Market Reports, Open Houses, or attending events. Dedicate at least two hours a week to community activities.

Embrace Practical Intelligence: Your Mindset is your most Powerful Tool, and Practical Intelligence is crucial. Practical intelligence in Real Estate involves Knowing What to Say, Whom to say it to, When to say it, and How to say it for Maximum Effect. Dust off your Scripts and make them your own. Scripts are roadmaps to guide your conversations with different types of clients, whether they are expired listings, FSBOs, or hesitant buyers. Continuously tweak and refine your scripts to suit your style and needs.

As we move into the second half of the year, remember that your success is driven by your actions. Stay focused, stay consistent, and use practical intelligence to guide your interactions. Whether you are recalibrating your goals or pushing through the summer slump, know that you have The Resilience and Mental Toughness to achieve Greatness.

Stay Motivated and let’s make the rest of 2024 our best yet!

--- Some Quotes and Affirmations examples below Graphic:

Aim for Precision and Clarity in your Ambitions; Set SMART Goals. Specific, Measurable, Achievable, Relevant, and Time-Blocked Actions -- they will Propel you toward your Desired Accomplishments.

Reflect on these Quotes and Affirmations and feel free to write a few of your own:

“You Don’t have to be great to start, but you have to Start to be Great.” -- Zig Ziglar

“It’s not whether you get knocked down, it’s whether You Get Up.” -- Vince Lombardi

“I Focus on what I Can Control and let go of what I cannot.”

“I Believe in myself and my Ability to succeed.”

“I am Motivated, Focused, Resilient, and Ready to Achieve Greatness.”

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

Related HashTags: #RealEstateSuccess #ReigniteYourGoals #MidYearMotivation #MentalToughness #RealEstatePros #GoalSetting #ConsistencyIsKey #Prospecting #PracticalIntelligence #StayFocused #RecalibrateAndSucceed #RealEstateMindset #SuccessStrategies #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Stay Sharp: A Real Estate Professional’s Guide to Beating Complacency

Why does “Complacency” creep in so easily in the lives of Real Estate Professionals? Most of you already know the answer; it is because you are your “Own Boss;” so, if you don’t feel like it, no one can force you to get to it and get it done. Being an Entrepreneur is both an Amazing Blessing, but demons lurk in the waters and turn it into an Unbearable Curse at times.

Let’s define it: Complacency is a state of Self-Satisfaction and Contentment with the current Status Quo, often accompanied by a Lack of Awareness of potential dangers or deficiencies. In the competitive and dynamic fields of Real Estate, complacency manifests as a Significant Barrier to ongoing success and growth. Let us look at some of the Symptoms and then put together Remedies to overcome it.

Some Symptoms: Lack of Enthusiasm; Stagnation in Performance; Decreased Motivation; Ignoring Goal Setting; Relying on Past Achievements; Resistance to Change; Neglecting Personal Development; Thinking you have all the Answers; Inconsistent Time Blocking; Erratic Morning Routines; Lack of Prioritization of Tasks; Reduced Client Engagement; Overconfidence; Ignoring Potential Industry Threats; Neglecting Market Research; Isolation from Peers; Lack of Initiative; Not Attending Mindset Training; Reluctance to Adapt; and Lack of Accountability.

 Some Remedies for the Insidious Affliction of Complacency:

Think Long Term: There isn’t a Magic Pill that will cure your ills; but establishing Daily Routines and Habits is the Way to Re-Motivate yourself. Know that you have in you all the Courage, Desire, and Motivation to take on Complacency. Some ask, what Long-Term is? It takes 8 to 12 Weeks for Good Habits to take hold, so work this plan with that in Mind.

Create a Healthy Morning Routine devoid of Work: There so many ways: “Meditate for 10 minutes before Work.” “Send an Encouraging Text to someone you Know.” “Select a Good Business Book and read 10 minutes each morning.” PS: I recommend: “The Morning Miracle for Real Estate Agents” by Hal Elrod. “Twice a week go for a 10mn Walk.” “Write Affirmations.”

Set yourself a Small Challenge a Week: It could be a simple as: “Re-Read your Bio and improve it.” “Comment Positively on a Social Media Post.” “Update your Picture in the MLS.” “Attend Office Meeting.” “Check recent MLS Activity in your Neighborhood.” “Hold an Open House.” “Create a Market Report for your Farm Area.”

Embrace Change: Collaboration with other Professionals can help quite a bit. If you have the humility of “Not having all the answers” you would engage Business Colleagues and get their insights on Industry Changes; Incorporating AI in your Business Procedures; Learning New ways of making Buyer Presentations; Participating in Networking Events to Boost your Appointments; but more importantly realizing that others are embracing changes in the industry and are Adapting.

Download Your Mind: This sounds like a weird Matrix Exercise, but I simply mean that once a week, say on a Friday Afternoon or Saturday Monday, sit a run the tape of the week that was and write down the Challenges, the Accomplishments, the Incompletions, the Frustrations, and the Insights. This will help you prepare for the week to come with more Structure, Clarity, and a sense of Purpose.

Get a Success Partner: Some call it an Accountability Partner, some call it a buddy, it is simply another Entrepreneur who is motivated to do well with whom you exchange Ideas, Goals, and you keep each other on track to keep doing Good Work. You have to commit to supporting them as well -- it needs to be a win-win for all.

Consider a Coach: If you need more structure you may want to consider a Personal Coach. Let me elaborate: A Coach is NOT a Therapist; A Coach wants to know where you are professionally; what your Desired Goals are; and they lay a plan of Action for you to Get there, and in doing so reveal the Barriers to Success and help you Break them. It is not comfortable work, but the Good ones are very effective.

☐  3 Questions that will help you trigger the Feeling of being Empowered:

1.       Can I Do it?

2.       Will it Work for me?

3.       Is it Worth it?

A Yes to these 3 Questions means you are on track; you may not have all the answers; you may not know everything about the project you are working on; but you have resolved to make it work for you.

You will know you are combating Complacency effectively when you start to see some of these traits in yourself: Proactive; Driven; Ambitious; Resilient; Continuous Learner; Motivated; Persistent; Goal-Oriented; Focused; Diligent; Adaptable; Energetic; Committed; and Passionate.

Some Book Recommendations and Affirmations examples below Graphic:

Don't Settle for the Comfort of Mediocrity; Ignite your Passion for Growth. It is your Relentless Pursuit of Excellence that transforms “Your Potential” into Actual Success!

Books to Consider: Besides “The Miracle Morning for Real Estate Agents” by Hal Elrod I mentioned earlier; look into: “The Compound Effect" by Darren Hardy; "Atomic Habits” by James Clear; “Grit: The Power of Passion and Perseverance” by Angela Duckworth; “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek; and “No Excuses!: The Power of Self-Discipline” by Brian Tracy.

Reflect on these Affirmations and feel free to write a few of your own:

"I am Committed to constant Growth and Improvement."

"I Embrace challenges as Opportunities to Learn and Grow."

"I am Proactive in my Pursuit of Success."

"I Refuse to settle for Mediocrity."

"I Thrive Outside of my Comfort Zone."

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

 Related HashTags: #OvercomingComplacency #ContinuousImprovement #StayMotivated #GrowthMindset #StayHungry #RealEstateSuccess #RealEstateGrowth #RealEstateCoaching #TrainingForSuccess #BusinessDevelopment #NetworkingSuccess #ClientRelationships #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Crunching the Numbers: How Prospecting Consistency Leads to Real Estate Success

In the Competitive world of Real Estate, it's easy to feel Overwhelmed by Challenges and Setbacks. However, succumbing to Despair is Not an option if you want to thrive in this field. Instead, you need a Proactive and Consistent Approach to your business, one that is grounded in Real-World Actions and Measurable Results.

As a Real Estate Strategist and Coach with over 20 years of Experience empowering brokers and agents, I've seen firsthand the transformative power of a data-driven approach to success. By Crunching the Numbers and Understanding the metrics behind Real Estate Growth, agents can navigate the industry with Confidence and achieve remarkable results.

Let's Break Down the Numbers: Talking to 25 People a Week about Real Estate may sound daunting at first, but it is a very manageable goal when you break it down further. Aim to speak to at least 5 people each day, of which 2 are New to You. (or 10 New Contacts that you don’t know each Week.) Whether it's through phone calls, meetings, Canvassing, or Networking events. By doing so, you'll reach 1,200 people in a year, with 480 of them being new contacts. I am using 48 Weeks of Work a Year with 4 Weeks Off.

But it's not just about making contact; it's about Nurturing those relationships and turning them into Opportunities; this means investing in a proper CRM that you use Daily! With a National Real Estate Turnover Rate of 5%, you can expect around 60 Appointments from your efforts per year. And remember, these are minimum numbers; with dedication and skill, you can exceed them.

Out of those Appointments, 24 will be with New Contacts, giving you the chance to expand your client base even further. And here's where the magic happens: those 60 Appointments will translate into 20 to 30 Closed Deals annually. And as you refine your skills and processes, you'll find yourself closing even more deals, possibly reaching up to 45 closed deals per year.

It's important to note that this level of success doesn't come without effort. It requires Hard Work, Dedication, and a willingness to invest in your Own Growth. That's why only a select few are able to achieve it. They understand the value of attending training and hiring Coaches for continuous improvement.

In the real estate industry, each deal represents more than just a transaction; it's an opportunity to change lives and build wealth. With an average net income of $100,000 per 10 to 15 deals, the potential for financial success is substantial. But more than that, it's about the satisfaction of knowing that you've helped your clients achieve their dreams.

So, the next time you feel overwhelmed or discouraged, remember these numbers. They're not just figures on a page; they're a Roadmap to Success in the real estate industry. Embrace them, Take Action, and watch as your business grows beyond your wildest dreams. And if you ever need guidance along the way, don't hesitate to invest in training and coaching. It's the key to unlocking your full potential in this competitive field.

Some Mantras and Affirmations examples below Graphic:

Don't allow Despair to Consume you; instead, Channel your Energy into Proactive Activities. It is your Focused Actions that create Opportunities!

“I Embrace Consistency and Persistence as the keys to my Success.”

“I Trust in my Abilities to overcome obstacles and Achieve my Dreams.”

“I am Grateful for every client, Deal, and Achievement in my real estate journey.”

“Believe you can and you're Halfway There.” - Theodore Roosevelt

☐  PS: If you missed my last EXIT Webinar and want to see the Video on the topic: "Tuning your Mindset to Getting Real Estate Listings and Prosperity." - visit this link: https://www.yeskeytraining.com/summer-2024-boot-camp#video

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

Related HashTags: #RealEstateSuccess #RealEstateGrowth #ConsistencyWins #DealMaking #RealEstateMetrics #ProfitableRealEstate #RealEstateCoaching #TrainingForSuccess #BusinessDevelopment #LeadGeneration #ConversionRates #MarketAnalysis #NetworkingSuccess #ClientRelationships #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Video: “Elevate Your Real Estate Production” - Benefits and Topics of Winter 2024 #10WeekTraining Program

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Let’s start this post with some Good News; in the last 7 weeks the National Average of Mortgage Rates dropped from a High of 7.79% to 7.03%. This trend is positive not only for Home Buyers; it is also important for Home Sellers who have been sitting on the sidelines waiting for rates to moderate.

Let’s talk Real Estate Statistics for a moment: The second half of 2023 held many Homeowners from taking action on upgrading or moving due to Rates getting closer to 8%, compared to their current Home Mortgages being around 5%. You may ask how many? Between 400,000 and 600,000 delayed their move hoping rates will stabilize. As rates enter the Mid 6%, which we hope happens by early March 2024, Listings will revert to the Mean Annual Sales of 5 million Listings.

Think about it this way: There will be between 400,000 to 600,000 more Listings in the United States in 2024 than in 2023. This will be good for both Home Sellers and Home Buyers. But there is a “Harsh Truth” that you must confront if you are a Real Estate Professional: “Listings are Earned; They are NOT Given!”

In this 53’ Video I share how to Elevate Your Real Estate Production, and the Benefits and Topics of the Winter 2024 #10WeekTraining Program. If you wish access to the Charts and Statistics here is a Handout PDF that goes with the Video:

The “Biggest Head Wind” the Real Estate Industry has struggled with for Decades is… “Less than 3% of Real Estate Professionals Prospect Daily.” Those who Prospect 2 hours minimum a Day, Day-In and Day Out, are at the Top of this industry.

The Winter 2024 #10WeekTraining Program (10WT-wi24) is a Dynamic and High Energy journey meticulously crafted to channel the capacity of our Brokers and Agents into meaningful Production: Listings, Sales, and Closings. It all starts with Overcoming the Fear of Rejection, the Building of Confidence, and realizing that they are all Skills. We then layer the Proper Asking for Listings; Production Mindset; Face-to-Face Prospecting; Listings Scripts; Time-Blocking; Phone Canvassing; Branding; CRM Follow Up; Event Marketing; Leads Conversion; and more… This Real Estate Training Equips you to Thrive in our Highly Competitive Industry. #ProductionMindset 

Emphasis on Skills: We must Stop Thinking that agents are either Naturally born for Real Estate or Not. All the ideas I discuss in the above video are areas of “Skill” and this is why this is a Skills’ and Systems’ Training Program. The Agents/Brokers are going to work on these ideas for 3 Months. It takes 3 to 6 months of effort to develop the Muscle of Growing Production – this is why each week they will learn a New Script; Practice it; then record themselves and place it in our Private Facebook Group. Link to this Blog Post.

Training Program Details, Videos, Flyers, and more visit: https://www.yeskeytraining.com/winter24-10weektraining   

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #GettingListings #ProspectingMindset #KeyBootCamp #RealEstateCoaching #RealEstateTraining #10WeekTraining #ProductionMindset #Listings #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

The 2024 Real Estate Boot Camp - Discipline, Getting Listings, Accountability

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Those who wish to master their Real Estate Careers must learn an unbearable truth about Listings: “Listings are Earned; they are NOT Given. Sellers are Seeking Determined Go-Getters - NOT lethargic order-takers.” Let me paint you a picture; in the United States the number of Homeowners who sell their properties are about 5 million per year. if we agree that an average Full Time Real Estate Agent can generate 10 Listings a year; then we would need only ½ a Million such professionals – yet NAR has 1.5M members; and there are 2.1M Licensed Real Estate Agents. Less than 20% of Real Estate Agents learn to become Listings Agents, the rest dabble in the profession; They lack a Playbook to deploy their Skills, but more importantly have yet to harness Self-Discipline and Accountability.

Accountability is at the heart of The 2024 Real Estate Training Boot-Camp. Focused Agents must develop a Listings/Production Playbook connected to Daily Time-Blocks; Healthy Business Habits; Strong Mindset; Robust Scripts; Prospecting Strategies; Planned Action; and Healthy Accountability. This 11-Week Intensive Training Boot-Camp is for the Committed Few, and Participants must agree to Strict Requirements. This is NOT just a Learning Course -- This is a ‘Get To It’ and ‘Let’s Get it Done’ Demanding Training and Coaching Program.

Prior to joining the Boot-Camp the Registrants must complete 3 Assignments; Sign a Participation Pledge; and Accept to Work with 2 Success Partners from the Program. Why so many hurdles? The truth is our Real Estate Industry is rampant with ‘Dabblers’ and very few truly run their Real Estate Businesses Competently. I am not looking for the Best Agents; I am looking for the Committed few who will work their Career with Intention and Rigor. The Participants will then be invited into the 11-Week Intensive Training Boot Camp; asked to Join a Private Group; Learn Weekly Scripts; and Record one (1) Video Script a Week.

Real Estate being an Entrepreneurial endeavor and NOT a job will bring you to confront this harsh truth: “It takes Discipline to generate Measurable Results - There are No Freebies in this industry!”

Logistics and more details about the Boot-Camp below Graphic:

My Focus is to create ‘Strategy Training Programs’ that Nurture our Agents’ Production and Mindset. Note: Bad Habits do Not require any Effort nor any Commitment to take Hold. Good Business Habits require about 8 Weeks to develop, and another 8 Weeks of Implementation to become ingrained. This is why my Programs are usually 10 to 12 Weeks long.

☐  Total of 11 Weeks: 7 Live Sessions and 4 Weeks of Self-Directed Video Training Sessions.

☐  Onboarding Week - starts Monday, Dec 18th.

☐  Program Live Dates: Fridays, Jan 5th then, Jan 12th, Jan 26th, Feb 2nd, Feb 16th, Feb 23rd, and Mar 8th. Log-In No Later than 9:15am EST; 9:30am EST (8:30am CST or 6:30am PST) to 11am EST.

☐  3 Self-Directed Weeks: Week of Fri Jan 19th, then Feb 9th, and Mar 1st.

Some of The Topics: Real Estate Time-Blocking; Business Planning; Developing a Prospecting Mindset; Organic Scripts for Asking for Business; Prioritizing Money-Making Activities; Building Confidence of Scripts Delivery; Non-Salesy Phone Canvassing; Asking for Appointments; Local Neighborhood Farming; Learning the Validation Process; Developing a Listing Presentation; Overcoming Procrastination; Integrating a Proper CRM; In-Depth Follow-Up Strategies; Local Neighborhood Canvassing; Direct Response Marketing; Handling Expireds and FSBOs; Local Market Reports; Tracking Progress through Accountability; and much much more…

Who Can Enroll? The Boot-Camp Open to Full-Time; or Soon to be Full-Time Licensed EXIT Associates. MUST be Coachable and you must Promise to Apply Strategies as soon as Humanly Possible. MUST be Open to Making Mistakes and Learning from them; In the Boot Camp we seek to Make Progress NOT Gloat over Perfectionism. MUST Collaborate and Work Well with the other 15 to 20 Boot-Camp Colleagues.

For more details, Video, Flyers, and Pricing visit: https://www.yeskeytraining.com/2024-real-estate-boot-camp   

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #KeyBootCamp #RealEstateCoaching #RealEstateTraining #2024BootCamp #ProductionMindset #LeadGeneration #Prospecting #Listings #BusinessPlanning #RealEstateProgram #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

Video: The Mindset of Getting Listings and Real Estate Prospecting

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Developing the Mindset of “Getting Listings” in Real Estate starts with taking Responsibility for Prospecting. We Prospect Daily; at least 5 to 6 times a week. We MUST make time for it and have a proper Playbook to execute on becoming a Go-Getter; rather than being stuck in the Order-Taker ‘Wait and See what today will bring…’

In this 53’ Video I share an Approach to developing The Getting Listings Mindset. I recommend that you watch it with this Handout and fill-in the Blanks so you can retain a lot more than simply watching it.

Video: The Mindset of Getting Listings and The 2023 11-Week Intensive Real Estate Training Boot-Camp

Consider Subscribing to my YouTube Channel. Here are some of the Ideas I shared during the Live Webinar:

Current Market Conditions: 2 Major Head Winds Facing the Industry: Interest Rates at 23-Year High; Last time they were this high was Dec 2000. They were at an All-Time Low Dec 2020 during the Pandemic. And, Buyers’ Agents MUST Learn to Collect their Own Commission and Not expect to be compensated from the Listing Side.

But… The “Biggest Head Wind” the industry has struggled with for Decades is… “Less than 3% of Real Estate Professionals Prospect Daily.” Those who Prospect 2 hours minimum a Day; Day-In and Day Out; are at the Top of this industry. We Can Do something about this…

Current Market Conditions: In a Normal Year, the 5 Million Homeowners who Sell are divided between 70% with “Must Motivation” to Sell and about 30% with “Lifestyle Motivation” to Sell. Example of “Lifestyle Motivation” to Sell: “Honey, the other side of town has nicer parks and shopping; and we would be closer to our Church…” If you currently have a Mortgage below 5%, closer to 4%, and you know that Mortgage Rates right now are over 7%; you will probably say: “Let’s look later…”

Examples of “Must Motivation” to Sell: A Job Promotion to another State; A Looming Retirement; A Major Illness; Death in the Family; Divorce (700K per year); Loss of Income; Marriage; Money Problems; Major Money influx, etc.

Here is another look at it: 1.6% of the 5.4% National Turnover is Lifestyle Selling. Or, if you picked 500 Homeowners at random; 27 Homeowners will Sell (5.4%) every year, of which 8 or 9 out of 500 “Lifestyle Selling” and the other 18 or 19 “Must Motivation Selling.” In 2023 Lifestyle Selling has grinded to halt but will start resuming towards end of year.

A “Production Mindset" is a way of thinking and Approaching your Business that Prioritizes Activities, Time-Blocks, Productivity, and Results. It's about Taking Ownership of one's business, setting Clear Accountable Goals, and focusing on achieving them through Repeated Implementation, Tracking, Discipline, and Collaboration.

Learning the Business of Real Estate is Important - but it is the Decisions you make that’ll generate the Activities that drive the Results you Deserve. Sometimes we have it backwards; we think Knowledge comes first then Decisions are Made. In this Career there are some Decisions that must be made first in order to Acquire the Right Knowledge for Success.

Listing Decision: “I am a Listing Agent!” -- I am wired to work with Sellers first - NOT just Buyers. [Learn about the 2023 Real Estate Boot-Camp!]

In our industry we tend to push the learning to deal with Buyers (when Agents are New) and postpone the Prospecting for Listings. It tends to make our Agents become Order-Takers rather than Go-Getters.

Your Hours: 2 to 3 Hours of your Day should be run with Absolute Discipline; No Excuses; No Distractions; and No Negotiation. The rest of your Hours can have some Madness mixed in. The Disciplined Hours are for Prospecting; Follow-Up; and Money-Making Activities.

We Ask… “I will Ask for Business Daily!” Making time to shake the Bushes Daily is first a decision; then the Time-Blocking of Activities follows. Remember we are Advisors NOT Salespeople; We make ourselves available to our Homeowners to answer all of their Real Estate Questions.

Understand “No”: “Resolve that Hearing ‘No’ is NOT Personal; and a Normal Part of Business!” The Fear of Rejection ruins the Career of many Agents; they think that when someone says No to them, they are being Rejected… No means “Not Now” -- it isn’t personal; Real Estate is a ‘Numbers Game;’ We Go through the No’s to get the Yes’s We Deserve.

Database: “I will Organize my Contacts with a Proper Real Estate CRM!” Building a Strong Database is the Ultimate Goal. Some call it a Book of Business; some call it a Referral Database. A Good CRM Must Sync your Contacts with your Phone. Take Classes on Ranking, Scoring, Categorizing and Attaching Statuses.

Farming: “I will establish a Farm Area and Brand myself in it to Get Listings!” Farming an Area, Neighborhood, Subdivision, so you become the Go-To Local Realtor is often overlooked by a lot of our Agents. We must teach them to brand themselves Locally and with Non-Salesy Canvassing Techniques that help them build a Long-Term Pipeline of Sellers.

Scripts: Put together a Booklet, Binder, or a Box of 3by5 Cards of Scripts. At first, you will be given Scripts to learn; then you will start tweaking them to match your Personality; and finally, they will become your Go-To Conversion Tools. Scripts are useless if they are not practiced; the simplest scripts are usually the hardest to master. Your Scripts will become your Money-Makers.

Me-Time: “I will Maintain a Healthy Growth-Focused Mindset!” It is one of your Most Important Responsibilities. Healthy Mindsets Navigate Stress Properly; Overcome Challenges Quickly; and Never Blame the Market for their Shortcomings. Meditate; Pray; Affirm; Take Time Off; Surround yourself with Good People; Exercise; Practice Gratitude; and Do Good Work for the Sake of it!

Boot-Camp Details, Video, Flyers, and more visit: https://www.yeskeytraining.com/2023-real-estate-boot-camp 

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #GettingListings #ProspectingMindset #KeyBootCamp #RealEstateCoaching #RealEstateTraining #2023BootCamp #ProductionMindset #Listings #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

Announcing The 2023 Real Estate Training Boot-Camp - Unleash Your Production

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Accountability is at the Core of The Real Estate Training Boot-Camp. Listings in Real Estate are NOT Given; they are Earned. Focused Agents must develop a Production Playbook connected to Daily Time-Blocks; Healthy Business Habits; Strong Mindset; Robust Scripts; Prospecting Strategies; Planned Action; and Healthy Accountability. This 11-Week Intensive Training Boot-Camp is for the Committed Few, and Participants must agree to Strict requirements. This is NOT just a Learning Course -- This is a ‘Get To It’ and ‘Let’s Get it Done’ Training and Coaching Program.

Prior to joining the Boot-Camp the Registrants must complete 3 Assignments; Sign a Participation Pledge; Agree to the Strict Requirements; and Accept to Work with 2 Success Partners from the Boot-Camp. Why so many hurdles? The truth is our Real Estate Industry is rampant with ‘Dabblers’ and very few truly run their Real Estate Businesses Professionally. I am not looking for the Best Agents; I am looking for the Committed few who will work their Career with Intention and Rigor. The Participants will then be invited into the 11-Week Training Boot-Camp; asked to Join a Private Group; Learn Weekly Scripts; and Record one (1) Video Script a Week.

Real Estate being an Entrepreneurial endeavor and NOT a job will bring you to confront this harsh truth: “Production and Listings are Earned; NOT Given. Stop Being an Order-Taker and Become a Go-Getter!”

Logistics and more details about the Boot-Camp below Graphic:

My Focus is to create ‘Strategy Training Programs’ that Nurture our Agents’ Production Mindset. Note: Bad Habits do Not require any Effort nor any Commitment to take Hold. Good Business Habits require about 8 Weeks to develop, and another 8 Weeks of Implementation to become ingrained. This is why my Programs are usually 10 to 12 Weeks long.

☐  Total of 11 Weeks: 6 Live Sessions and 5 Weeks of Self-Directed Video Training Sessions.

☐  Onboarding Week - starts Monday, Oct 30th.

☐  Program Live Dates: Fridays, Nov 10th then, Nov 17th, Dec 1st, Dec 8th, Dec 15th, and Jan 5th. Log-In No Later than 9:15am EST; 9:30am EST (8:30am CST or 6:30am PST) to 11am.

☐  4 Self-Directed Weeks: Week of Nov 20th, then Dec 18th, Dec 26th, and Jan 8th.

Some of The Topics: Real Estate Time-Blocking; Business Planning; Developing a Prospecting Mindset; Organic Scripts for Asking for Business; Prioritizing Money-Making Activities; Building Confidence of Scripts Delivery; Non-Salesy Phone Canvassing; Asking for Appointments; Local Neighborhood Farming; Learning the Validation Process; Developing a Listing Presentation; Overcoming Procrastination; Integrating a Proper CRM; In-Depth Follow-Up Strategies; Local Neighborhood Canvassing; Direct Response Marketing; Handling Expireds and FSBOs; Local Market Reports; Tracking Progress through Accountability; and much much more…

Who Can Enroll? The Boot-Camp Open to Full-Time; or Soon to be Full-Time Licensed EXIT Associates. MUST be Coachable and you must Promise to Apply Strategies as soon as Humanly Possible. MUST be Open to Making Mistakes and Learning from them; In the Boot-Camp we seek to Make Progress NOT Gloat over Perfectionism. MUST Collaborate and Work Well with the other 15 to 20 Boot-Camp Colleagues.

Consider the Production 2025 Training Boot-Camp starting in November, 2024.

 Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #KeyBootCamp #RealEstateCoaching #RealEstateTraining #2023BootCamp #ProductionMindset #LeadGeneration #Prospecting #Listings #BusinessPlanning #RealEstateProgram #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

Negotiating Against Yourself: A Major Challenge to Success in Real Estate!

A Real Estate Career is not for the faint of hearts; it is a Challenging Pursuit, and one of the Major Obstacles to Achieving Success is “Negotiating Against Ourselves.” While most Real Estate Agents understand the importance of keeping their promises with their clients, they often struggle to Keep their Promises to themselves. This insidious absence of Self-Integrity in some, can have serious consequences and has derailed the Careers of Many.

When we Fail to keep our promises to Ourselves, our minds Negotiate against “Our Will,” and Excuses begin to take over. Our intentions start to wane, and we find ourselves unable to take the Necessary Actions to move forward. This is why it's vital to develop a strong sense of Self-Integrity and Commit to following through on the Promises we make to Ourselves.

“When we Fail to Keep our Promises to Ourselves, Our Minds Negotiate Against “Our Will,” and Excuses Take Over like Weeds.”

One of the biggest challenges that Real Estate Agents face is the Fear of Rejection. Many Agents know what they Need To Do to become Successful Listing Agents, but they often find themselves looking for Alternatives to avoid confronting their fear. We know where the Homeowners actually live - yet we fail to Call them, Door-Knock them, or even Mail them. This can lead to a lack of action and ultimately, a failure to Get Listings.

To overcome this challenge, it's important to Take Action regardless of how we feel. The best actions are those that we take even when we don't feel like it. By infusing the philosophy of "Just Doing - No Over-Thinking" during part of our day, we can fulfill the Promised Goals we make to our Higher Selves and Achieve Success. It is important to remember that sometimes we may feel like taking action, and sometimes we won't. But by committing to Taking Action regardless of our feelings, we can Overcome our Fears and Achieve our goals.

If you want to thrive in Real Estate, it's crucial to Keep Your Promises to Yourself, Confront your Fears, and Take Action even when it's uncomfortable. By Adopting a Success Mindset and Committing to a course of action, you can Negotiate for Yourself to achieve your goals and build a Successful Career.

Here are a few Mantras and Affirmations to Help you in this endeavor:

• “I am Committed to Keeping my Promises to Myself and Taking Action towards my Goals.”

• “I Confront my Fears and Take Action even when it's Uncomfortable because I know that's the Path to Success.”

• “I am Worthy of Success in Real Estate and I have The Skills and knowledge to achieve it.” -- Gratitude Thinking.

• “I Infuse the Philosophy of "Just Doing - No Over-Thinking" into part of my Day to stay Focused and Motivated.”

• “I Take Inspired Action towards my Goals and trust that the Universe supports my Success.”

Author: Key Yessaad is a Highly Skilled Real Estate Strategist, Trainer, and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Real Estate Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops.

Related Hashtags: #SelfIntegrity #OvercomingFear #JustDoIt #ActionOverFeelings #SuccessMindset #RealEstateMotivation #Confidence #GoGetters #YesKeyTraining #10WeekTraining #KeyYessaad

The Fall 2023 #10WeekTraining Program Starts this Week

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Week 1 of the Fall 2023 #10WeekTraining Program starts this week with a Live Session Wednesday September 6th at 11am EST. The theme of this 3-Month Real Estate Strategy Program is: “Ignite Your Sales Potential.” The Program was designed to strengthen our Brokers and Agents Sales;  Listing Inventory; and Closing Deals. The main areas of Skills Development during the next 3 months are: Quarterly Strategic Planning; Prospecting Expired Listings; Canvassing with Market Reports; Handling FSBOs; Holding Proper Buyers’ Consultations; Listings Presentation Skills; Farming with Postcards and mailers; and more… Developing a Go-Getter Mindset requires Great Coaching to build Confidence; Effective Sales Scripts; Planned Approaches; and fostering a Culture of Accountability. #RealEstateProduction #SalesSkills #SuccessMindset   

As the name of the Program suggests there are 10 Sessions, 5 of which occur every other week, and are Live. Live Sessions help agents retain more and implement faster what they have just learned. Since these Live Sessions occur in the office, via Zoom, and are about 1h15mn long - it creates an opportunity for the Broker to hold Sales Meetings prior or after to discuss what was just learned; but more importantly, implementing the Strategies just learned.

Let me share an example: One of the Classes we will cover deals with Expired Listings and the Proper Approach to get an Appointment. During that class the Real Estate Professionals are given Strategies and more importantly Scripts that they will modify to fit their Style to approach Sellers with Expired Listings. After said Class, the Broker will then share their experience and enhance what was learned; then pair up the agents to practice their Scripts on each other.

As an industry we are not empowering our Agents to develop the Mindset of putting together Scripts of Engagement and that is why many of them are not Prospecting. They do not wish to look foolish, so they avoid it altogether. Smart Brokers create an environment of Accountability and Safety, so Practicing and making mistakes in the Office is encouraged – which then leads our agents to pick the phone more often, or to go canvassing more than the competition.

The other 5 Weeks are Training Sessions that the Participating Agents do on their own; then reach out to an Accountability Partner and practice what they have just learned. Each Agent is encouraged to pick from the 50 to 100 agents in each program a Success Partner; Each Participant is asked to take the Weekly Scripts, modify them to their style, practice them, then record themselves, and finally place them is a Private Hidden Group – this way the participants learn from each other and develop their Confidence. It is all about reducing the Fear of Rejection.

If you ever wish to inquire about how extensive this program is I have recorded a YouTube Video that goes quite in-depth on all aspects of the program and the additional Bonuses Brokers and participants should expect:

URL: https://www.youtube.com/watch?v=IYMFLnSBdwg&list=PLtv7VYzrJwQJBXHr2gne-EXpHnu3hUniF

About the Trainer: Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career. https://bit.ly/yeskey 

Related Hashtags: #RealEstateCoaching #RealEstateTraining #KeyProspecting #LeadGeneration #Prospecting #Listings #BusinessPlanning #MarketShare #ListingsStrategy #RealEstateProgram #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #MindsetTraining #YesKeyTraining #KeyYessaad