9 Important Tips for Creating a Successful Real Estate Business Plan + Video

As we approach 2025, it is essential to prepare a Strategic Business Plan that serves as a roadmap for your Accomplishments. A Real Estate Business Plan isn't just a document to complete and set aside; it is a dynamic tool that guides Your Actions and Decisions throughout the year. Many agents create a business plan at the beginning of the year, only to let it gather dust as the months progress. But Not this time -- your “Future-Self” deserves more than that. Let's dive into 9 important tips to help you create an Effective Business Plan that not only sets you on the right path but keeps you moving forward with Confidence and Purpose.  

☐  I have recorded an Extensive In-Depth Video that comes with an important Handout and a PDF Business Plan to follow along -- Article continues below Video.

☐  I am aware that some of you may have already put together a 2025 Business Plan, and I Applaud you for that -- I still think some of you will find this video meaningful in enhance it… 

1. Treat Your Business Plan as a Dynamic Roadmap: Your business plan should outline The Big Picture of what you aim to Achieve in 2025. Think of it as a roadmap that includes your quarterly milestones, scheduled activities, and even planned days off. By visualizing your year in totality, you Align your mind with your goals. Remember, Your Mind is your ally. It works with you to achieve your objectives, but complacency often derails your progress.  

2. Set Clear, Achievable Goals Using the SMART Criteria: A successful business plan starts with setting Clear, Achievable goals. Use the SMART criteria -- Specific, Measurable, Achievable, Relevant, and Time-bound -- to define your objectives. For instance, if you closed five listings in 2024, aiming for ten in 2025 is both ambitious and realistic. Clarity in your goals provides focus and direction. (Check video for Listing Conversation…) 

3. Conduct an Honest Self-Assessment: Take time to reflect on your past performance. What worked well in 2024? What didn't go as planned? Be gentle with yourself during this process; the goal is Not to judge but to Understand. By acknowledging your Strengths and areas for improvement, you can create a plan that leverages what you're good at and addresses the challenges you have faced.  

4. Visualize Your Future Success: Visualization is a powerful tool. Write down your Vision for the next five years, not just in business but also in personal areas like physical health, family, and finances. The more vivid your visualization, the better. Break down your vision into smaller, Actionable milestones to make it more manageable and achievable.  

5. Focus on Progress Over Perfection: Don't let the pursuit of Perfection hinder Your Progress. It is better to make consistent, incremental improvements than to get stuck trying to make everything perfect. As you work on your business plan, aim for steady progress. Small daily actions can lead to significant results over time.  

6. Embrace the Reality of Prospecting: Understand that hearing "No" is part of the process. Don't take it personally; often, "No" simply means "Not Now." The more people you talk to, the more opportunities you will uncover. Embrace “Perceived Rejection” as a stepping stone, Not a stumbling block.  

7. Implement Minimum Daily and Weekly Activities: Set Minimum Standards for your Daily and Weekly Activities to maintain momentum:  

• Daily: Make at least 10 Proactive Real Estate Calls. 

• Weekly: Have at least 10 Face-to-Face Real Estate interactions. 

• Appointments: Aim for 2 Listing Appointments each week. 

These minimums generate Momentum and keep you consistently moving toward your goals.  

8. Leverage the Power of Listings: Listings are the cornerstone of a successful real estate business. For new agents, set a goal of securing at least 5 Listings in your first 18 months. For experienced agents, aim for a Minimum of 10 Listings per Year. Listings generate visibility, attract buyers, and often lead to multiple transactions. Remember, "Listings make babies" by creating additional opportunities through increased exposure.  

9. Schedule Regular Breaks to Prevent Burnout: Real Estate can be an All-Consuming profession, making it crucial to schedule regular downtime. Every four months, take at least four days off to recharge. Plan for two to three weeks of vacation annually. Taking breaks prevents burnout and allows you to return to your business with renewed energy and focus.  

Time to Execute Your Vision -- Creating a Thoughtful Real Estate Business Plan is about more than Setting Goals - it is about Committing to Consistent Action, embracing challenges, and fostering a mindset geared toward Growth. As you implement these tips, remember that your business plan is a “Living Document.” Regularly review and adjust it to reflect your evolving goals and experiences. Success in real estate isn't achieved overnight. It is the result of Deliberate Planning, consistent effort, and a Resilient Mindset. By following these tips, you are equipping yourself with the tools to make 2025 your most productive and profitable year yet.  

Next Steps

• Download the 2025 Agent Business Plan from the EXIT Resource Center.  https://be.exitrealty.com/Documents/DownloadFileLink/338867

• Allocate 3-7 days to thoughtfully complete your Business Plan. 

• Collaborate with a trusted colleague to review and refine your plan. 

• Schedule a meeting with your broker for additional insights and guidance. 

• Let's make 2025 your best year yet. Your “Future-Self” is counting on You! 

---  Some Quotes and Affirmations to consider below Graphic:

Your Business Plan is a Conversation driven by “Future-You” and crafted by “Now-You” with an Accountability Blueprint - True Professionals Welcome it! 

Reflect on these Quotes and Affirmations -- I invite you to write a few of your own:

Quote: “Your mind is your Ally. Give it a Clear Vision, and it will work with you to Achieve your Goals. Complacency keeps you away from success.”  

Quote: “Ideas are easy; Execution is everything. Design your plan and put it in motion. Remember, you are the CEO of your business -- the “E” stands for Executive...”  

Affirmation: “I am Committed to designing my future and Taking Control of my Accomplishments.”  

Affirmation: “I Set Clear, Achievable Goals that align with my Values and Drive my success.”  

Affirmation: “I Focus on Progress over perfection, making Consistent improvements every day.”  

Author: Key Yessaad is an Empowering Real Estate Trainer, Business Coach, and Mindset Strategist with over 20 years of experience assisting Professionals thrive. Known for his transformative programs like the "3-Month Production and Listings Boot-Camp," Key equips Brokers and Agents with Actionable Strategies in Time-Blocking, Prospecting, Listing Success, Lead Conversion, and Personal Growth. Key’s approach emphasizes authentic service, unwavering integrity, and the Power of Accountability, inspiring professionals to unlock their True Potential and achieve tangible Success in an ever-changing market.

Related HashTags: #RealEstateBusinessPlan #BusinessPlanning #2025Goals #GoalSetting #ExecuteYourVision #EffectivePlanning #AchieveYourGoals #SuccessMindset #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

The Art of Quieting a Racing Mind: A Guide to Restful Sleep

We have all been there - lying in bed, physically exhausted, yet Our Minds refuse to slow down. The moment our head hits the pillow, it begins: an endless parade of unfinished tasks, replayed conversations, and tomorrow's worries. This mental marathon can turn what should be a peaceful descent into sleep into an exhausting battle with our own thoughts.  

A Racing Mind at bedtime isn't just an inconvenience – it is a serious impediment to our well-being. When this pattern becomes chronic, it creates a vicious cycle: poor sleep leads to increased stress, which in turn makes it harder to sleep. The physical and mental toll can be significant, affecting everything from our immune system to our emotional resilience. Perhaps most frustratingly, many of us reach a point where we feel we have lost control - Our Minds seem to have taken over, running wild with thoughts and concerns regardless of our desperate desire for rest.  

I have recorded a Video that comes with a useful Handout to follow along -- Article continues below Video: 

Here is a New Perspective: Start seeing Yourself and Your Mind as Partners. Let’s start with: “You” and “Your Mind” are separate entities. Just as you have a body, you have a mind - but you are Not your mind. This distinction is crucial for developing a healthier relationship with your thoughts. Think of “Your Mind” as an enthusiastic puppy - full of energy and good intentions, but in need of gentle training and direction. This metaphor helps us approach our racing thoughts with Patience and Understanding rather than frustration.  

The Solution: A Nightly Mind Dialogue: I am about to share a practical, though perhaps unconventional and weird, approach to addressing this challenge. It involves establishing a regular Conversation with your mind before bed. While it might sound unusual at first, this practice has proven remarkably effective. Here's how to implement the practice:  

1. Set Aside Pre-bed Time: Dedicate 10-15 minutes before bedtime for this exercise. 

2. Keep a Journal: Have a notebook ready to record thoughts and concerns. 

3. Approach it with Authenticity: Your mind will know if you are genuinely engaging. 

The Bedtime Dialogue Protocol

Start your conversation with “Your Mind” (some people name their Minds; calling it "Mind" works perfectly well). Here's a basic Script for you to adapt:  

Hello Mind;  

It is Time for us to go to Bed; and get our Needed Restful Sleep.  

When I am fully rested, I am capable of achieving a lot more for us. As you know I need  7 ½ Hours of Sleep a Night; and when I get them, I get a lot more done.  

This is the time when you usually try to help me stay on top of all of my commitments and I really appreciate that.  

You try to remind me of my shortcomings; my anxieties; things I did Not complete; Upcoming Meetings I have Not prepared for; Obligations I should Not forget; and I get it…  

You are trying to protect me from looking foolish and making mistakes…  

So, Let’s have a Chat…  

I really want you to tell me what’s on Your Mind. I have a Journal with me so I can write down anything that is bothering you; any commitment I have failed to complete; or any reminders you are worried about.  

I want to write them before we go to bed; and I promise you that I will prioritize them in the morning, so we are on top of all of them.  

What worries come to your mind right now?  

Do any Appointments come to mind that need any preparation from me?  

Any Broken Agreements I need to clean up in the next few days or weeks?  

Any Obligations I have failed to take seriously that you wish me to write down in the Journal?  

What is Top of Mind for you that you need and want me to know or remember?  

Thank you Mind!  

I have written in our Journal all of your Suggestions and Insights -- I will prioritize them tomorrow.  

Part of this Deal is that you promise to Stop Racing and Worrying since now we have a Plan.  

It is important for you and me to have a Good Night Sleep, so we can tackle them in the morning. Are you good with that?  

This approach is effective for several key reasons:  

1. Acknowledgment: Your mind feels heard and respected. 

2. Organization: Writing down concerns provides clarity and relief. 

3. Trust Building: Promising to address issues tomorrow helps your mind relax. 

4. Partnership: It transforms your relationship with your thoughts from adversarial to Collaborative. 

End your session with Affirmations that reinforce your partnership: "My mind and I work together in harmony to achieve Restful Sleep." "We release today's concerns, knowing we will handle them with Clarity and Courage tomorrow."   

Remember these Fundamental Truths:  

• Your mind is meant to be your Ally, Not your adversary. 

• When you listen to your mind without judgment, it learns to communicate more Constructively. 

With consistent practice, this approach can transform your relationship with Sleep and with your own thoughts. The key is Patience and Persistence - like any meaningful change, it takes time to develop new patterns.  

Here are some of my Final Thoughts: Quality Sleep isn't just about physical rest – it is about creating Mental Peace. By establishing this nightly dialogue, you are Not just addressing immediate sleep concerns; you are building a stronger, more collaborative relationship with your own mind. This investment in understanding and working with your mind, rather than fighting against it, can lead to profound improvements in both your nights and days. Remember: A peaceful mind isn't achieved through force, but through Partnership and Understanding. Start this practice tonight, and begin your journey toward more restful, rejuvenating sleep. 

---  Some Quotes and Affirmations examples below Graphic:

Reflect on these Quotes and Affirmations -- I invite you to write a few of your own:

Quote: “Your Racing Mind isn't broken - It is trying to Protect You. Acknowledge its efforts, then guide it toward rest.”  

Quote: “When your mind races at midnight and ends up waking you up - It is Not trying to torture you - It is asking to be heard.”  

Affirmation: “I Welcome these sacred conversations with my Mind with Openness and Patience.”  

Affirmation: “My Mind and I work together in perfect Harmony for our Highest Good.”  

Affirmation: “I Release today's concerns, knowing tomorrow brings Fresh Energy and Clear Solutions.”  

Author: Key Yessaad is an Empowering Real Estate Trainer, Business Coach, and Mindset Strategist with over 20 years of experience assisting Professionals thrive. Known for his transformative programs like the "3-Month Production and Listings Boot-Camp," Key equips Brokers and Agents with Actionable Strategies in Time-Blocking, Prospecting, Listing Success, Lead Conversion, and Personal Growth. Key’s approach emphasizes authentic service, unwavering integrity, and the Power of Accountability, inspiring professionals to unlock their True Potential and achieve tangible Success in an ever-changing market..

Related HashTags: #BetterSleep #RacingMind #SleepTips #MindfulnessPractice #CalmMind #MentalHealth #SuccessMindset #BetterSleepBetterSuccess #RealEstateMindset #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Download Your Mind: A Daily Ritual for Better Sleep and a Clearer Tomorrow

Have you ever laid down To Sleep only to have your mind Start Racing? For many Real Estate Professionals, it is a common struggle. Your Brain, acting like your most loyal assistant, wants to remind you of all the commitments, Worries, and tasks that still need attention. Instead of drifting off to sleep, you find yourself replaying conversations, thinking of client follow-ups, and remembering the inspection report you haven’t reviewed.

What if, instead of trying to quiet your mind right away, you let it speak first? What if you gave it space to Download all its thoughts so that you could rest easy, knowing nothing will be forgotten? Enter the practice of “Downloading Your Mind” - a simple yet transformative exercise that allows you to empty out the Clutter of your Mind, Reduce Anxiety, and Sleep a little bit more peacefully.

Why Do Our Minds Race? At the end of a busy day, especially in high-pressure careers like Real Estate, our minds often spin because we carry a lot of Responsibility. We juggle numerous client meetings, deadlines, and important details that simply cannot slip through the cracks. When you lie down, your brain takes this quiet time to make sure you don’t forget anything important.

This racing mind isn’t the enemy – It is actually trying to help you. It is telling you, “Don’t forget about tomorrow’s listing presentation!” or, “Did you follow up with that client about their home inspection?” Your brain is doing its job of Protecting your commitments. But when left unchecked, these mental reminders can turn into many sleepless nights, and cause Stress.

The Solution: Downloading Your Mind

Here is where the practice of "Downloading Your Mind" comes in. Think of it as the opposite cousin of Meditation. Instead of silencing your mind, you’re giving it a platform to chirp, speak, and tell you all its concerns. The key is to Not engage with these thoughts right away - just listen and write them down. This process allows your mind to relax, knowing that these important details have been captured and will be handled the next day. Make sure this Practice is undertaken in Complete Silence and with No Distractions.

Step-by-Step Guide to Downloading Your Mind:

1. Set Aside 10-15 Minutes Each Night: Make this a daily ritual. It doesn’t require a lot of time, but Consistency is important. Carve out a few minutes before bed to let your mind express itself.

2. Grab a Notebook and Pen: Your mind is about to give you a stream of thoughts, and your job is simply to record them. Writing them down on paper keeps the process simple and disconnected from the distractions of digital devices.

3. Start Listening to Your Mind: Don’t force your mind to quiet down. Instead, allow it to speak. It might bring up things like: "Don’t forget to prep for the CMA with Richard tomorrow."  or "Did you get the inspection report for 123 Mina Street?"  Write each of these down as they come to you. Don’t solve them yet - just get them on paper.

4. Review Your Calendar: Take a quick look at your Calendar App to trigger any additional reminders. Maybe you have a closing next week, or perhaps there’s a follow-up email you haven’t sent yet. Your brain will chime in with important details as you review your schedule.
   
   Let’s talk Triggers: Your Mind is amazing, it knows everything. As you place in front of it your Calendar or related tools, and you start scrolling slowly, it will trigger and start chirping at you related forgotten Actions; Worries; Needed Preparations; or related tasks that require your attention. If you let them float in your head, your mind will start obsessing over them; but if you write them down, you help your mind relax. You have given your mind the pacifier it needs to let go and calm down.

5. Check Your Communication Apps: The same procedure should now be applied to your Text Messages, Phone App, and Emails. Remember you are Not reading every text message, every email, nor every call you made or received -- you are simply Scrolling slowly and gently through these Apps and listening to your mind. This is why it is important to do this exercise in complete silence, No Music, No TV, No Side Conversations. Your mind might remind you of a task you overlooked or a client you still need to respond to. Capture these reminders in your notebook.

6. Fill Out 2-3 Pages of Thoughts: By the end of this exercise, you’ll likely have a full page or two of tasks, reminders, and things to address. The important thing is that they’re all captured in one place. Your mind no longer has to hold onto them because you’ve written them down.

7. Trust That You’ll Handle It Tomorrow: After you’ve downloaded everything from your mind, you’ll notice something incredible: your brain starts to quiet down. By writing down your concerns and to-dos, your mind knows they won’t be forgotten. You can now rest assured that these issues will be addressed in the morning, allowing you to relax and sleep a bit more  peacefully.

8. Thank you Mind: This one is weird for some, but it really works. When you are done downloading your mind, thank your Mind: “Thank you for helping me stay on top of my Commitments. These reminders are very helpful to me. Now that we have captured them, it is time for us to rest so we can be refreshed in the morning. We will have plenty of time to tackle all these tasks tomorrow, and our Family and Clients will be proud of us. Good Night!”

The Benefits of Downloading Your Mind

This simple practice does more than just help you sleep better – it is a powerful Productivity Tool. When you wake up, you’ll have a clear list of what needs to be done, allowing you to start your day with Focus and Intention. This is especially valuable in a career like Real Estate, where forgetting a key detail can impact client relationships, deals, and your own peace of mind.

Not only does this nightly practice help Reduce Anxiety, but it also Sharpens your ability to prioritize and plan ahead. When you Download your Mind, you free up mental space to focus on bigger-picture thinking, creative problem-solving, and strategic decision-making.

PS: If you are in pursuit of a Comprehensive Real Estate Playbook you may want to consider the Upcoming Nov/Dec/Jan 3-Month Real Estate Training Boot-Camp. It is Not a program for the faint of hearts, but if a Successful Real Estate Career is what you seek and are ready to Give it your Best, this Boot-Camp may prove to be handsome investment.

---  Some Quotes and Affirmations examples below Graphic:

Success starts with Clarity. Let your Mind Chirp, Write it Down, and Create the Calm you Need to Rest, Recharge, and Conquer Your Tomorrows.

Reflect on these Quotes and Affirmations -- I invite you to write a few of your own:

“Success Doesn’t happen in a Cluttered Mind. Give your Thoughts Room to Breathe, and your Path Forward will reveal itself with Clarity and Focus.”

“You Don’t need to Solve everything tonight - Capture your Thoughts, Quiet the Noise, and Trust that tomorrow will bring a Fresh Perspective to your Actions.”

“My Mind is My Ally, guiding me Toward Success.”

“Each Task I Write Down brings me Closer to Peace and Focus.”

“I Am in Control of my Thoughts and Trust my Process.”

Author: Key Yessaad is an Energetic Real Estate Trainer, Business Coach, and Mindset Strategist; with over 20 years of experience Empowering Brokers and Agents embrace Accountability and lean into Self-Discipline. Key’s Unique Programs such as the “The 3-Month Production and Listings Boot-Camps,” and the “All-Day Strategy Workshops” focus on the Essential Skills of Time-Blocking, Prospecting, Getting Listings, Script Development, Lead Conversion, and much more. Key helps Committed Professionals transform their potential into tangible Success, ensuring they thrive in a competitive market with Actionable Strategies and Unwavering Support.

Related HashTags: #DownloadYourMind #MindfulProductivity #NightlyRoutine #FocusAndAchieve #BetterSleepBetterSuccess #RealEstateMindset #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

The Cave You Fear to Enter: Revealing the Disciplined Path to Real Estate Success

In the world of Real Estate, Success isn’t just about Knowing the Market, having the right connections, or even mastering the latest technologies. It is about consistently taking the actions that most agents avoid - the Uncomfortable, often Daunting Tasks that lead to Growth and Long-Term Accomplishments. Joseph Campbell once said, “The Cave you Fear to enter holds the Treasure you Seek,” and this couldn’t be more relevant to Real Estate Agents and Brokers today.

The Fear that Holds You Back -- Through my years of training and coaching in the real estate industry, I’ve observed a common thread among some Agents and Brokers: a tendency to Avoid the very activities that can propel their careers forward. Whether it is Prospecting, Phone Canvassing, Making Recruiting Calls, or Following Up with CRM Leads, these actions are often sidestepped, Not because agents don’t know they’re important, but because of underlying Fears, Hesitations, lack of Accountability, and let’s be honest Complacency.

Let’s break down some of the reasons Agents and Brokers avoid these Crucial Tasks:

1. Fear of Facing the Truth: Many agents are afraid to confront the reality that they might Not be as Skilled or as Professional as they think they are. They worry that if they fully commit to Prospecting and still don’t see success, it might confirm their worst fears. This fear keeps them from stepping into the "cave," where they could truly discover their Potential.

2. The Illusion of Tomorrow: This is a Big One! It’s all too easy to push action to the next day, with the hope that tomorrow will bring better circumstances, more confidence, or a clearer plan. But this habit of Procrastination becomes a cycle that prevents real progress. I tell my Boot-Camp Participants: “Progress beats Perfection every time - Keep Moving Forward, even if it’s Not Perfect…”

3. The Reluctance to Do the Work: There’s a common desire among agents to find shortcuts or magic bullets - something that will make the process easier or quicker. But Real Estate Success isn’t about shortcuts; it’s about Consistent hard work. The treasure isn’t found on the surface; it’s buried deep within the Daily Grind of Prospecting and Follow-Up.

4. Comfort and Complacency: Some agents become too comfortable where they are, which leads to Complacency. They’ve established a routine that feels safe, but that safety is deceptive. True growth happens Outside of the comfort zone; -- So, Yes we risk hearing “No” and accept that it is part of our job, realizing that working with people is both wonderful and at times disorienting.

5. The What-Ifs: Agents often worry about the negative consequences of their actions - what if they’re rejected, what if they don’t secure the listing, what if they make a mistake? These "what-ifs" create a barrier that keeps them from entering the cave. But by avoiding these challenges, they also miss out on the rewards that come from Taking Risks and pushing forward.

6. Lack of a Strategy Playbook: You’ve got to have a Playbook that you layer over your Calendar. Waking up in the morning hoping that the phone will ring and Not a Strategy. Hoping that Past Clients will call you with a Referral is Not one either. Consider shifting from an Order-Taking Mindset to a Pro-Active one.

Stepping into the Cave -- The cave that agents fear isn’t just a metaphor - it’s a real, tangible place where The Work of Prospecting, Engaging with potential clients, and Building Relationships takes place. It is Uncomfortable, it is Uncertain, and it is often where agents face the most resistance. But it’s also where the riches of success are hidden.

So how do you overcome these fears and step into the cave? Here are some insights:

1. Shift Your Mindset: Start by reframing your fears. Instead of seeing Prospecting as a dreaded task, view it as an Opportunity to grow, learn, and improve. Every “No” you encounter is one step closer to a “Yes.” What if you are not quite adept at Prospecting? -- then take Training Classes or Ask your Broker for Solutions; Make the Decision to become a better Prospector then seek Solutions.

2. Take Consistent Action: Success in real estate isn’t about doing something once and hoping for the best. It’s about showing up every day, ready to Take Action, even when it’s uncomfortable. For example, require yourself to have a minimum number of Real Estate Calls and Conversations every work day: 10 would be a good start.

3. Build Accountability: Surround yourself with a Supportive Network - whether it’s a coach, a mentor, or a peer group. Accountability Partners can help push you when your own motivation falters and ensure you’re taking the steps needed to succeed.

4. Consider Affirmations: Positive Self-Talk can mute the Negative Tape we all have that keeps warning us of failure or reminding us we are not good enough. An Affirmation such as: “I Confront my Fears and take Bold Actions; the Success I Seek is within my Reach.” Will not change your life instantly, but will send a signal to your mind that you have what it takes to Grow and Prosper.

The Treasure Awaits -- The Activities that Real Estate Agents and Brokers avoid are Not just tasks on a to-do list - they’re the very keys to unlocking success in this industry. By embracing the discomfort of Prospecting for New Busines, you don’t just find the value you seek - you become the Professional you were meant to be. Remember, the cave you fear to enter is the place where your success lies hidden. Take the step, face the fear, and discover the riches that await. Your future self will thank you for it.

If you are seeking a Comprehensive Real Estate Playbook you may want to consider the Upcoming Nov/Dec/Jan 3-Month Real Estate Training Boot-Camp. It is Not a program for the faint of hearts, but if a Successful Real Estate Career is what you seek and are ready to Pay your Dues, it may prove a handsome investment.

---  Some Quotes and Affirmations examples below Graphic:

Joseph Campbell said: “The Cave you Fear to enter holds the Treasure you Seek.” Heed this Quote for it is the Muse to your Career - Say No to Complacency!

Reflect on these Quotes and Affirmations -- I invite you to write a few of your own:

“Do the thing you Fear, and the Death of Fear is Certain.” -- Ralph Waldo Emerson

“Everything you’ve ever Wanted is on the Other Side of Fear.” -- George Addair

“Every step I take into the unknown brings me closer to the Opportunities I Deserve.”

“I Trust in my Abilities and face every Prospecting Activity with Confidence and Determination.”

“I am Resilient, and I see every ‘No’ as a Step Closer to my next ‘Yes.’”

Author: Key Yessaad is an Energetic Real Estate Trainer, Business Coach, and Mindset Strategist; with over 20 years of experience Empowering Brokers and Agents embrace Accountability and lean into Self-Discipline. Key’s Unique Programs such as the “The 3-Month Production and Listings Boot-Camps,” and the “All-Day Strategy Workshops” focus on the Essential Skills of Time-Blocking, Prospecting, Getting Listings, Script Development, Lead Conversion, and much more. Key helps Committed Professionals transform their potential into tangible Success, ensuring they thrive in a competitive market with Actionable Strategies and Unwavering Support.

Related HashTags: #RealEstateExcellence #ProfessionalGrowth #CRMforAgents #NoteTakingSkills #ClientRelationship #RealEstateMindset #SuccessStrategies #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

How Detailed Notes integrated in your CRM give you an Edge

Being a Good Real Estate Agent will no longer be sufficient to thrive in this Industry, you MUST become a Great Real Estate Professional. Good Real Estate Agents are Great Conversationalist and Great Listeners. But Great Real Estate Professionals are Great Note-Takers as well; they summarize each Consultation/Conversation/Presentation and place said Notes in their CRM for future review, follow up, and “Next Action” Activities. They are smart and do NOT use their Minds as Information Storage, nor expect to recall every single detail or every single conversation they have with their clients.

You see, your Dentist does it; your Doctor Does it; your Pharmacist Does it; even your Regular Car Maintenance Service Shop does it as well -- they “Take Notes” after every visit. They basically document a little of what you told them, what they worked on, and when there should be a Follow Up. They also make sure they Date and Timestamp all their notes, so they can go back and see if there is a pattern, potential conflict, or future opportunities.

Keep these ideas in mind when taking Good Real Estate Notes:

Get a CRM: I can’t emphasize this enough. A proper Real Estate CRM like Wise Agent (and there are others) is integrated with your Calendar, your Note-Taking, your Activities, and each note you add is Date and Timestamped.

Names and Relationships: Write down the Names of people mentioned and their relationship to your client. This helps in building rapport and understanding the client's support system.

Client Motivation: Understand and document why your client wants to buy or sell. This insight allows you to tailor your approach and meet their needs effectively.

Addresses: Their Existing Property Address; their desired type of property and details; Neighborhood Amenities; and more importantly Lifestyle/Work needs and desires.

Special Dates and Milestones: Keep track of significant dates like anniversaries, birthdays, and planned events. Remembering these can impress clients and strengthen your relationship.

Financial Considerations: Note any financial concerns or constraints. This helps in setting realistic expectations and finding suitable solutions.

Major Objections: Record any objections raised and whether they were addressed successfully. This prepares you for future discussions and objections that might arise.

Potential Friction Points: Anticipate and document possible challenges. Proactively addressing these can prevent issues down the line.

Armed with these Notes you are now ready to put together a “Plan of Action” specific to this Client’s Needs. You also have a way to go back and defend any misunderstanding that may arise in future disagreements. But more significantly, these notes will play a Big Role in your Follow-Up and Referral Success.

Remember this Adage: “Actions Speak, but Documented Actions Last.”

--- Some Quotes and Affirmations examples below Graphic:

Transform from a Good Agent to a Great Professional by mastering Note-Taking, Client Insights, and CRM Skills. Elevate your Service and Achieve Great Results.

Reflect on these Quotes and Affirmations and feel free to write a few of your own:

“Continuous Improvement is better than Delayed Perfection.” – Mark Twain

“A Good System shortens the road to The Goal.” -- Orison Swett Marden

“Every Consultation I have is an Opportunity to build Lasting Relationships and Trust.”

“I Diligently Document and Organize my notes to provide Exceptional Service to my Clients.”

“I Personalize my Service by remembering and acting on The Details that matter most to my Clients.”

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

Related HashTags: #RealEstateExcellence #ProfessionalGrowth #CRMforAgents #NoteTakingSkills #ClientRelationship #RealEstateMindset #SuccessStrategies #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Mid-Year Reset: Strategies to Recalibrate and Re-Ignite Your Real Estate Goals

As we hit the midway mark of 2024, it's time to Re-Ignite Our Goals and get back On Track. Real Estate can be a tough industry, and the summer months often bring a sense of lethargy. The heat, the distractions, and the sense of a long year already behind us can make us feel off our game. But what sets you apart as above-average professionals is your Mental Toughness and Resilience. Whether you've had a great first half or faced challenges, now is the time to recharge and push forward.

Reflect and Recalibrate: First, whatever feelings you are having are natural. It's normal to feel frustrated or burnt out a bit this time of the year. The Real Estate Industry has seen its fair share of News and Changes this year, and it's easy to let those external factors influence our mindset. However, it’s crucial to Recalibrate and Not let these feelings dictate your goals. We can't change the past six months, but we can fine-tune our approach for the next six.

Activity Creates Reality: Remember, Activity creates your Business Reality. Knowing what you want to achieve is only the beginning; Taking Action is what generates results. Decide today that you will control your actions. Focus on what you can control: your Prospecting, your Follow-Ups, and your Daily Routines. Don’t worry about the noise about the market, the news, or the economy - Focus on your actions.

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Consistent Prospecting: Consistency is key in Prospecting. The agents who regularly ask for business are the ones who succeed. It’s not about being the smartest or having the most information; it’s about constantly reaching out. Dust off your prospecting plan, get a coach or mentor, or join one of my Intensive Boot-Camps if you need a push. Whether you know what to do and need motivation or need help prioritizing your tasks, taking action on your Prospecting is vital.

Work the Plan: If you have a plan, Work It. Don't fixate on immediate results. It’s rare to get a listing from a single call. It often takes 10, 15, or even 20 calls to secure an appointment. Dedicate at least 30 minutes a day to generating new business. Call people you know, reach out on social media, or use a list provided by your brokerage. Afterwards, take a break to recharge.

Spend another 30 minutes on Follow-Up Calls. Just because someone hasn’t responded doesn’t mean they’re not interested. It’s Your Responsibility to follow up. Finally, spend 30 minutes working your sphere of influence and referrals. Engage with your community, Face to Face, whether through Market Reports, Open Houses, or attending events. Dedicate at least two hours a week to community activities.

Embrace Practical Intelligence: Your Mindset is your most Powerful Tool, and Practical Intelligence is crucial. Practical intelligence in Real Estate involves Knowing What to Say, Whom to say it to, When to say it, and How to say it for Maximum Effect. Dust off your Scripts and make them your own. Scripts are roadmaps to guide your conversations with different types of clients, whether they are expired listings, FSBOs, or hesitant buyers. Continuously tweak and refine your scripts to suit your style and needs.

As we move into the second half of the year, remember that your success is driven by your actions. Stay focused, stay consistent, and use practical intelligence to guide your interactions. Whether you are recalibrating your goals or pushing through the summer slump, know that you have The Resilience and Mental Toughness to achieve Greatness.

Stay Motivated and let’s make the rest of 2024 our best yet!

--- Some Quotes and Affirmations examples below Graphic:

Aim for Precision and Clarity in your Ambitions; Set SMART Goals. Specific, Measurable, Achievable, Relevant, and Time-Blocked Actions -- they will Propel you toward your Desired Accomplishments.

Reflect on these Quotes and Affirmations and feel free to write a few of your own:

“You Don’t have to be great to start, but you have to Start to be Great.” -- Zig Ziglar

“It’s not whether you get knocked down, it’s whether You Get Up.” -- Vince Lombardi

“I Focus on what I Can Control and let go of what I cannot.”

“I Believe in myself and my Ability to succeed.”

“I am Motivated, Focused, Resilient, and Ready to Achieve Greatness.”

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

Related HashTags: #RealEstateSuccess #ReigniteYourGoals #MidYearMotivation #MentalToughness #RealEstatePros #GoalSetting #ConsistencyIsKey #Prospecting #PracticalIntelligence #StayFocused #RecalibrateAndSucceed #RealEstateMindset #SuccessStrategies #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Stay Sharp: A Real Estate Professional’s Guide to Beating Complacency

Why does “Complacency” creep in so easily in the lives of Real Estate Professionals? Most of you already know the answer; it is because you are your “Own Boss;” so, if you don’t feel like it, no one can force you to get to it and get it done. Being an Entrepreneur is both an Amazing Blessing, but demons lurk in the waters and turn it into an Unbearable Curse at times.

Let’s define it: Complacency is a state of Self-Satisfaction and Contentment with the current Status Quo, often accompanied by a Lack of Awareness of potential dangers or deficiencies. In the competitive and dynamic fields of Real Estate, complacency manifests as a Significant Barrier to ongoing success and growth. Let us look at some of the Symptoms and then put together Remedies to overcome it.

Some Symptoms: Lack of Enthusiasm; Stagnation in Performance; Decreased Motivation; Ignoring Goal Setting; Relying on Past Achievements; Resistance to Change; Neglecting Personal Development; Thinking you have all the Answers; Inconsistent Time Blocking; Erratic Morning Routines; Lack of Prioritization of Tasks; Reduced Client Engagement; Overconfidence; Ignoring Potential Industry Threats; Neglecting Market Research; Isolation from Peers; Lack of Initiative; Not Attending Mindset Training; Reluctance to Adapt; and Lack of Accountability.

 Some Remedies for the Insidious Affliction of Complacency:

Think Long Term: There isn’t a Magic Pill that will cure your ills; but establishing Daily Routines and Habits is the Way to Re-Motivate yourself. Know that you have in you all the Courage, Desire, and Motivation to take on Complacency. Some ask, what Long-Term is? It takes 8 to 12 Weeks for Good Habits to take hold, so work this plan with that in Mind.

Create a Healthy Morning Routine devoid of Work: There so many ways: “Meditate for 10 minutes before Work.” “Send an Encouraging Text to someone you Know.” “Select a Good Business Book and read 10 minutes each morning.” PS: I recommend: “The Morning Miracle for Real Estate Agents” by Hal Elrod. “Twice a week go for a 10mn Walk.” “Write Affirmations.”

Set yourself a Small Challenge a Week: It could be a simple as: “Re-Read your Bio and improve it.” “Comment Positively on a Social Media Post.” “Update your Picture in the MLS.” “Attend Office Meeting.” “Check recent MLS Activity in your Neighborhood.” “Hold an Open House.” “Create a Market Report for your Farm Area.”

Embrace Change: Collaboration with other Professionals can help quite a bit. If you have the humility of “Not having all the answers” you would engage Business Colleagues and get their insights on Industry Changes; Incorporating AI in your Business Procedures; Learning New ways of making Buyer Presentations; Participating in Networking Events to Boost your Appointments; but more importantly realizing that others are embracing changes in the industry and are Adapting.

Download Your Mind: This sounds like a weird Matrix Exercise, but I simply mean that once a week, say on a Friday Afternoon or Saturday Monday, sit a run the tape of the week that was and write down the Challenges, the Accomplishments, the Incompletions, the Frustrations, and the Insights. This will help you prepare for the week to come with more Structure, Clarity, and a sense of Purpose.

Get a Success Partner: Some call it an Accountability Partner, some call it a buddy, it is simply another Entrepreneur who is motivated to do well with whom you exchange Ideas, Goals, and you keep each other on track to keep doing Good Work. You have to commit to supporting them as well -- it needs to be a win-win for all.

Consider a Coach: If you need more structure you may want to consider a Personal Coach. Let me elaborate: A Coach is NOT a Therapist; A Coach wants to know where you are professionally; what your Desired Goals are; and they lay a plan of Action for you to Get there, and in doing so reveal the Barriers to Success and help you Break them. It is not comfortable work, but the Good ones are very effective.

☐  3 Questions that will help you trigger the Feeling of being Empowered:

1.       Can I Do it?

2.       Will it Work for me?

3.       Is it Worth it?

A Yes to these 3 Questions means you are on track; you may not have all the answers; you may not know everything about the project you are working on; but you have resolved to make it work for you.

You will know you are combating Complacency effectively when you start to see some of these traits in yourself: Proactive; Driven; Ambitious; Resilient; Continuous Learner; Motivated; Persistent; Goal-Oriented; Focused; Diligent; Adaptable; Energetic; Committed; and Passionate.

Some Book Recommendations and Affirmations examples below Graphic:

Don't Settle for the Comfort of Mediocrity; Ignite your Passion for Growth. It is your Relentless Pursuit of Excellence that transforms “Your Potential” into Actual Success!

Books to Consider: Besides “The Miracle Morning for Real Estate Agents” by Hal Elrod I mentioned earlier; look into: “The Compound Effect" by Darren Hardy; "Atomic Habits” by James Clear; “Grit: The Power of Passion and Perseverance” by Angela Duckworth; “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek; and “No Excuses!: The Power of Self-Discipline” by Brian Tracy.

Reflect on these Affirmations and feel free to write a few of your own:

"I am Committed to constant Growth and Improvement."

"I Embrace challenges as Opportunities to Learn and Grow."

"I am Proactive in my Pursuit of Success."

"I Refuse to settle for Mediocrity."

"I Thrive Outside of my Comfort Zone."

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

 Related HashTags: #OvercomingComplacency #ContinuousImprovement #StayMotivated #GrowthMindset #StayHungry #RealEstateSuccess #RealEstateGrowth #RealEstateCoaching #TrainingForSuccess #BusinessDevelopment #NetworkingSuccess #ClientRelationships #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Crunching the Numbers: How Prospecting Consistency Leads to Real Estate Success

In the Competitive world of Real Estate, it's easy to feel Overwhelmed by Challenges and Setbacks. However, succumbing to Despair is Not an option if you want to thrive in this field. Instead, you need a Proactive and Consistent Approach to your business, one that is grounded in Real-World Actions and Measurable Results.

As a Real Estate Strategist and Coach with over 20 years of Experience empowering brokers and agents, I've seen firsthand the transformative power of a data-driven approach to success. By Crunching the Numbers and Understanding the metrics behind Real Estate Growth, agents can navigate the industry with Confidence and achieve remarkable results.

Let's Break Down the Numbers: Talking to 25 People a Week about Real Estate may sound daunting at first, but it is a very manageable goal when you break it down further. Aim to speak to at least 5 people each day, of which 2 are New to You. (or 10 New Contacts that you don’t know each Week.) Whether it's through phone calls, meetings, Canvassing, or Networking events. By doing so, you'll reach 1,200 people in a year, with 480 of them being new contacts. I am using 48 Weeks of Work a Year with 4 Weeks Off.

But it's not just about making contact; it's about Nurturing those relationships and turning them into Opportunities; this means investing in a proper CRM that you use Daily! With a National Real Estate Turnover Rate of 5%, you can expect around 60 Appointments from your efforts per year. And remember, these are minimum numbers; with dedication and skill, you can exceed them.

Out of those Appointments, 24 will be with New Contacts, giving you the chance to expand your client base even further. And here's where the magic happens: those 60 Appointments will translate into 20 to 30 Closed Deals annually. And as you refine your skills and processes, you'll find yourself closing even more deals, possibly reaching up to 45 closed deals per year.

It's important to note that this level of success doesn't come without effort. It requires Hard Work, Dedication, and a willingness to invest in your Own Growth. That's why only a select few are able to achieve it. They understand the value of attending training and hiring Coaches for continuous improvement.

In the real estate industry, each deal represents more than just a transaction; it's an opportunity to change lives and build wealth. With an average net income of $100,000 per 10 to 15 deals, the potential for financial success is substantial. But more than that, it's about the satisfaction of knowing that you've helped your clients achieve their dreams.

So, the next time you feel overwhelmed or discouraged, remember these numbers. They're not just figures on a page; they're a Roadmap to Success in the real estate industry. Embrace them, Take Action, and watch as your business grows beyond your wildest dreams. And if you ever need guidance along the way, don't hesitate to invest in training and coaching. It's the key to unlocking your full potential in this competitive field.

Some Mantras and Affirmations examples below Graphic:

Don't allow Despair to Consume you; instead, Channel your Energy into Proactive Activities. It is your Focused Actions that create Opportunities!

“I Embrace Consistency and Persistence as the keys to my Success.”

“I Trust in my Abilities to overcome obstacles and Achieve my Dreams.”

“I am Grateful for every client, Deal, and Achievement in my real estate journey.”

“Believe you can and you're Halfway There.” - Theodore Roosevelt

☐  PS: If you missed my last EXIT Webinar and want to see the Video on the topic: "Tuning your Mindset to Getting Real Estate Listings and Prosperity." - visit this link: https://www.yeskeytraining.com/summer-2024-boot-camp#video

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

Related HashTags: #RealEstateSuccess #RealEstateGrowth #ConsistencyWins #DealMaking #RealEstateMetrics #ProfitableRealEstate #RealEstateCoaching #TrainingForSuccess #BusinessDevelopment #LeadGeneration #ConversionRates #MarketAnalysis #NetworkingSuccess #ClientRelationships #KeyCoachingInsights #YesKeyTraining #KeyBootCamps