Mid-Year Reset: Strategies to Recalibrate and Re-Ignite Your Real Estate Goals

As we hit the midway mark of 2024, it's time to Re-Ignite Our Goals and get back On Track. Real Estate can be a tough industry, and the summer months often bring a sense of lethargy. The heat, the distractions, and the sense of a long year already behind us can make us feel off our game. But what sets you apart as above-average professionals is your Mental Toughness and Resilience. Whether you've had a great first half or faced challenges, now is the time to recharge and push forward.

Reflect and Recalibrate: First, whatever feelings you are having are natural. It's normal to feel frustrated or burnt out a bit this time of the year. The Real Estate Industry has seen its fair share of News and Changes this year, and it's easy to let those external factors influence our mindset. However, it’s crucial to Recalibrate and Not let these feelings dictate your goals. We can't change the past six months, but we can fine-tune our approach for the next six.

Activity Creates Reality: Remember, Activity creates your Business Reality. Knowing what you want to achieve is only the beginning; Taking Action is what generates results. Decide today that you will control your actions. Focus on what you can control: your Prospecting, your Follow-Ups, and your Daily Routines. Don’t worry about the noise about the market, the news, or the economy - Focus on your actions.

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Consistent Prospecting: Consistency is key in Prospecting. The agents who regularly ask for business are the ones who succeed. It’s not about being the smartest or having the most information; it’s about constantly reaching out. Dust off your prospecting plan, get a coach or mentor, or join one of my Intensive Boot-Camps if you need a push. Whether you know what to do and need motivation or need help prioritizing your tasks, taking action on your Prospecting is vital.

Work the Plan: If you have a plan, Work It. Don't fixate on immediate results. It’s rare to get a listing from a single call. It often takes 10, 15, or even 20 calls to secure an appointment. Dedicate at least 30 minutes a day to generating new business. Call people you know, reach out on social media, or use a list provided by your brokerage. Afterwards, take a break to recharge.

Spend another 30 minutes on Follow-Up Calls. Just because someone hasn’t responded doesn’t mean they’re not interested. It’s Your Responsibility to follow up. Finally, spend 30 minutes working your sphere of influence and referrals. Engage with your community, Face to Face, whether through Market Reports, Open Houses, or attending events. Dedicate at least two hours a week to community activities.

Embrace Practical Intelligence: Your Mindset is your most Powerful Tool, and Practical Intelligence is crucial. Practical intelligence in Real Estate involves Knowing What to Say, Whom to say it to, When to say it, and How to say it for Maximum Effect. Dust off your Scripts and make them your own. Scripts are roadmaps to guide your conversations with different types of clients, whether they are expired listings, FSBOs, or hesitant buyers. Continuously tweak and refine your scripts to suit your style and needs.

As we move into the second half of the year, remember that your success is driven by your actions. Stay focused, stay consistent, and use practical intelligence to guide your interactions. Whether you are recalibrating your goals or pushing through the summer slump, know that you have The Resilience and Mental Toughness to achieve Greatness.

Stay Motivated and let’s make the rest of 2024 our best yet!

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Aim for Precision and Clarity in your Ambitions; Set SMART Goals. Specific, Measurable, Achievable, Relevant, and Time-Blocked Actions -- they will Propel you toward your Desired Accomplishments.

Reflect on these Quotes and Affirmations and feel free to write a few of your own:

“You Don’t have to be great to start, but you have to Start to be Great.” -- Zig Ziglar

“It’s not whether you get knocked down, it’s whether You Get Up.” -- Vince Lombardi

“I Focus on what I Can Control and let go of what I cannot.”

“I Believe in myself and my Ability to succeed.”

“I am Motivated, Focused, Resilient, and Ready to Achieve Greatness.”

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

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